A sweeter deal

Pioneering the shift towards natural, sugar-free alternatives.

Alternatives to sugar have come a long way in the last five years. From the days of artificial sweeteners at comparatively high cost, natural alternatives now provide another option for those looking to reduce their refined sugar consumption.

Sam Tew co-founded one such product, Natvia, in 2009. Motivated to seek a natural sugar replacement after his wife was diagnosed with gestational diabetes, he came up with his own alternative.

sam tew natvia founder, natural alternative to sugar

Describe your life currently: work, family, health and wellbeing

Managing a fast growing business and having a young family is always a challenge. To ensure that I invest the same amount of attention in each aspect, I prioritise and ensure that the key things I value most get the attention first. My family and my health are on the top of the list. And to keep my mind sharp and focused, I engage in boxing training at least twice a week.

What things in life are you passionate about?

I guess you can say health. To enjoy the most out of life, you have to be healthy. Whether it is excelling in the business or being a great dad and husband, it all comes down to healthy living. When I say ‘healthy living’, I’m not just focusing on the physical side – you need to incorporate the mind as well. It’s important to have a holistic view on wellbeing.

How did Natvia come about?

It came about from simply asking ‘why’ – why are there no natural sweeteners that ticks all the boxes? When we launched Natvia, there were only sugars and artificial sweeteners available on the market.

In 2008, my wife developed gestational diabetes when pregnant with our second baby. I started researching everything about diabetes and when I sought to find a healthier, safer and more natural alternative to sugar for her, there was nothing. In addition, most of the sweetener options available were not only extremely pricey, but hard to find. I strongly believe that healthy products should be accessible to everyone. The concern about the lack of healthy, sugar-free choices for the everyday consumer and especially those with diabetes, led to the creation of Natvia.

What have you personally learnt about health through your work?

Keep it simple. Keep it real. Our bodies haven’t really evolved since the caveman days. Therefore we should always aim for simple, non-processed foods.

How can Natvia help people to be healthier?

I see Natvia as a spark. By swapping something simple like a teaspoon of sugar with Natvia, it causes a chain reaction to other areas in your life. You’ll start feeling better, and the message of health and wellbeing will spread to other aspects, inspiring you to lead a wholesome lifestyle.

How do you and your family live for better health?

We engage in a lot of outdoor activities with our three boys – beach trips, exercising whenever we can, taking part in sporting activities and eating lots of fruit and salads. I’m lucky; my wife is an amazing chef so that really helps!

What tips do you have for people to lower their sugar intake?

Eat as much whole food as possible. Most processed foods have high sugar content. If you can eliminate processed food you are 90 per cent there.

Who inspires you on your healthy journey?

My three boys. I want to be able to keep up with them throughout their lives.

Best health advice you have received?

Listen to your body. If it doesn’t feel right don’t do it.

For more information visit natvia.com.au

 

Recommended reading - Vegan recipes

Recipes

Mini vegan chocolate macadamia cheesecakes recipe

Here's a treat you can feel good about – naturally sweet 'cheesecakes', with delicious macadamias

Read more
Recipes

Coriander cashew pesto quinoa salad recipe

This vegan, gluten-free salad from Thoroughly Nourished Life is sure to liven up your weeknight.

Read more
Recipes

Purple sweet potato and pea pastie recipe

Hot or cold, these vegan pasties by Suzy Spoon make a deliciously healthy treat.

Read more
Recipes

Allergen-free red curry recipe

Be comforted by the warm, nourishing flavour of this yummy curry by Runners Kitchen.

Read more
Recipes

Heritage stuffed portobello mushroom recipe

Stuffing mushrooms with a herb-scented mix makes for an elegant and satisfying entree.

Read more
Recipes

Lentil loaf recipe

A vegan loaf with the earthy flavour of mushrooms and lentils with a fresh Mediterranean flair

Read more
Recipes

White bean and thyme dip recipe

Entertaining? Whip up this tasty dip from Forkin' Vegan and you're set to impress.

Read more
Recipes

Dijon potato salad recipe

Lighten up your potato salad with this delicious recipe from Forkin' Vegan.

Read more
Recipes

French lentil and tomato salad recipe

Like some lentils in your life? Fill up on this tasty vegan salad from Thoroughly Nourished Life.

Read more
Recipes

Crunchy vegetable and herb spaghetti recipe

Light and delicious, this spaghetti dish puts a fresh, herb-infused twist on a classic.

Read more
Recipes

Roast pumpkin and chickpea salad recipe

Roasted pumpkin with a tahini dressing - this is one salad you need in your life.

Read more
Recipes

Strawberry parfaits with pomegranate and pistachio recipe

A juicy burst of pomegranate makes these sweet vegan parfaits a real treat.

Read more
Recipes

Cypriot salad recipe

We're crazy about this light and colourful salad from Forkin' Vegan

Read more
Recipes

Spicy Bean Dip Recipe

Light and tasty, this protein-rich dip is sure to be a hit.

Read more
Recipes

Black Bean and Millet Stuffed Peppers Recipe

This vegan and gluten free dish from Thoroughly Nourished Life is sure to delight.

Read more
Recipes

Mushroom pâté with crispy bread sticks recipe

This pâté is high in fibre, potassium and iron – and it's pretty delicious, too!

Read more
Recipes

Cauliflower and broccoli soup with sweet potato crisps recipe

Warm up with this creamy, nourishing soup which is packed with nutrients from cruciferous veggies.

Read more
Recipes

Pecan, buckwheat, coconut and date granola recipe

Superfoods ahoy! This refreshing, crunchy blend is one sure way to get your morning fired up

Read more
Recipes

Zucchini noodle and coriander salad recipe

Try zucchini noodles with pineapple chilli dressing for a salad with a difference.

Read more

For full functionality of this site it is necessary to enable JavaScript. Here are instructions on how to enable JavaScript in your web browser.