STRATEGY

Delivering for our customers and community

Medibank has an increasingly important role to play in helping our customers and community live healthier and happier lives.

To deliver on our purpose of Better Health for Better Lives we will:
 

• Broaden the offering of our Medibank and ahm brands to deliver the best combination of products, service and advice for our customers.
• Build a market leading health services offering for our customers.

We will play a more active role to help customers take control of their health and wellbeing, through:
 

• Prevention of illness and chronic disease; helping people stay well.
• Choice of the right health and wellbeing options, including how and where healthcare is delivered.
• Support for people to understand and take control of their health and wellbeing and navigate the health system.