Medibank Private from good to great

Medibank – integrating health insurance and health solutions

At Medibank, we stand For Better Health. As Australia’s largest integrated private health insurance and health services provider, we strive to deliver the highest quality suite of products, ranging from health insurance to telehealth services and travel and pet insurance to work health checks.

The health and wellbeing of our customers is our priority, so we make these promises:

• Better Choices – we will help people make positive health decisions and feel in control of their health
• Better Confidence – we will ensure people feel confident about their health and offer genuine peace-of-mind
• Better Outcomes – we will be an advocate, setting new health benchmarks for individuals and the nation.

Key strategic focal points

The overarching focus for Medibank’s business strategy will be the integration of new capability and continued strong investment in value for customers. A range of initiatives across all areas of the business are designed to reduce pressure on premiums and alleviate the impact of rising health costs, increased utilisation and the ageing population.

Key areas of focus are:

• Improving our members online experience
• Supporting our retail channel
• Helping members manage their health
• Smarter health purchasing
• Focusing our workplace health business
• Continuing telehealth innovation

A strong plan for the future

Our immediate plans will focus on three strategic areas:

• Innovation to improve members’ health and wellbeing - we aim to be able to support our members at every stage of their life and health status, and to help them better manage and improve their health and wellbeing, whether their health care needs are preventative or for acute treatment.
• Operational efficiency– complete the upgrade of our core business system, which will deliver sustained cost and productivity improvements.
• Distribution – in a competitive environment, Medibank Private needs to invest in strengthening our brand, customer service skills, call centre capability and Web and e-Business capabilities.