Media releases

February 19, 2007

Medibank Private website out in front

Medibank Private has ranked number one in Private Health Insurance in the latest Hitwise Australian Online Performance awards program.

The annual Hitwise Online Performance Awards celebrate the #1 websites across more than 130 industries for 2006. As Hitwise reports on the anonymous online usage and search behaviour of more than 2.47 Million Australian Internet users - the largest online sample of its kind - this unique awards program recognises excellence in online performance through public popularity.

Medibank Private is Australia's largest and only national private health insurance provider, with almost three million members nationwide. Throughout it's 30 year history Medibank Private has been at the forefront of innovation and customer service in health insurance, and with the Hitwise award the impact of the fund's online presence has been recognised.

Medibank Private National Customer Service Manager Dean Tillotson said, "The success of our website is a result of hard work and a determination by our customer services team to build a site that meets members needs and enhances their customer service experience.

"One of our most successful strategies has been to progressively increase website functionality to the to point that Medibank Private members can now perform all the main membership related tasks quickly and easily online" Mr Tillotson said.

Hitwise General Manager for Asia Pacific Sales, Mr Michael Walmsley, said, "The online success of Medibank Private during 2006 is a fantastic achievement. As Hitwise measure over 800,000 websites, being the one of most popular websites visited by Australian Internet users demonstrates the strength of Medibank Private's online marketing success.

Hitwise is the leading online competitive intelligence service. Hitwise provides daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

ENDS

For further information please contact:

Libby Woolnough - Medibank Private
T. (03) 8622 5181 or 0411 659 060
E: libby_Woolnough@medibank.com.au


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