Medibank is revolutionising its customer experience by offering a digital membership card, as part of a world-first launch of contactless digital health insurance cards in Apple Wallet.
All Medibank customers can now claim on-the-spot at 20,000 healthcare practices by simply holding their iPhone or Apple Watch near any HICAPS terminals in Australia. Creating a true digital wallet experience, customers can also pay for gap payments simply and securely using Apple Pay.
Medibank Group Executive, Customer & Brands Rob Deeming said this is one of the biggest changes to the allied health claims experience since the introduction of HICAPS 20 years ago.
“We are proud to be offering our customers the choice of using a digital card to make claims via Apple Wallet,” Mr Deeming said.
“This addition represents a step change in convenience and flexibility for Medibank customers. And, we are proud to be able to directly support a growing number of customers who want the option to go plastic card free.”
Once the digital card is activated via My Medibank app, claiming becomes as easy as tapping an iPhone or Apple Watch at the HICAPS terminal.
“This is about giving our customers a simple and secure claiming experience directly from their device,” Mr Deeming said.
“Customers who join Medibank will be able to download the app, set up their digital card and be ready to make claims straight away.”
HICAPS - part of NAB Health - provides healthcare businesses with Australia’s leading all-in-one claiming and payment solution.
“We’re excited to offer health practitioners the ability to accept digital health insurance membership cards through iPhone and Apple Watch at all HICAPS terminals across Australia,” said NAB Executive for Business Everyday Banking Tania Motton.
“Digital technology is rapidly changing the way merchants receive payments – with more customers choosing contactless over cash. This is an exciting enhancement that will further support those who prefer a more digital experience.”
Security and privacy are at the core of Apple Wallet. When customers add a health insurance membership card to Apple Wallet, the customer identifier number is encrypted during transmission to the terminal and is then only decrypted by HICAPS and then passed on to the customer’s health insurer. Apple doesn’t receive any information about the health insurance claim as there is a direct, encrypted connection between the user’s device and the HICAPS terminal.