The result we have announced today reflects the strength of the business, the trust our customers and patients continue to place in us, and the progress we are making towards our 2030 ambitions.
We now support around 6 million people with their health and wellbeing, and our focus remains on helping people get more value from their health cover, greater certainty when they need care, and better access to the services that support their health.
Greater value
Despite cost-of-living pressures, people continue to prioritise their health. We delivered almost $300 million in value to our customers during the year, in addition to $6.9 billion in total claims paid.
We continue to balance the rising cost of healthcare with the need to keep health insurance affordable. And we’re supporting private hospitals to deliver that care to our customers, returning more of every premium dollar to providers than the industry average.
More health engagement
We are meeting more of the health needs of more people, with 334,000 enrolments in our everyday prevention programs and 36,000 clinician-guided prevention services delivered to customers. 57% of Medibank policyholders engaged with our health and wellbeing offerings this year. We continue to invest in our Live Better rewards program, which now has more than 1 million members. Highly engaged Live Better members are more active and report healthier behaviours, demonstrating the value of this program.
Growing in health
Our Amplar Health business is providing care right across Australia, supporting patients in both the public and private systems. With one of Australia's largest multidisciplinary primary care networks, we supported more than 4 million GP consultations across 169 GP and medical clinics. Through Amplar Health Online Doctor, our team of specialist GPs now offer 24/7 health advice to the community.
Driving the health transition
With demands on the system only set to increase, we're helping to drive the health transition that Australia needs. Over the last decade, we’ve invested more than $500 million to help meet more of the needs of our customers and make a positive difference to the health system.
Through our investments and partnerships in supporting personalised models of care, we are helping people receive the right care, in the right place, at the right time. This is giving people more choice, greater value and more control over how they access care, while supporting the sustainability of the health system for the long term.
The future of health lies in the home and community, and we're already seeing that shift take place. We also continue to partner with private hospitals, providing more than $40 million to help drive the health transition too.
Strengthening our foundations
We continued to strengthen our foundations in risk, technology and AI, keeping clinical quality, safety and human care at the centre. These investments are improving the way we work, supporting our people, and delivering better customer experiences.
The opportunities ahead are many, and will require us to stay focused on what matters most: building customer trust, helping more people live healthier lives, and growing as a health company. This has, and will continue to, support our ongoing resilience and build on our record of managing through the cycles.
Our financial performance
We’re pleased to see strong growth across the business, with improved momentum in the Medibank brand, ahm continuing to grow above the market, and Medibank Health delivering another record result.
Our performance reflects the broader shift in health underway, and the importance of Medibank Health to our strategy. Now contributing around 12% of Group operating profit, it is helping us reach more people in more ways.
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