With Live Better rewards, Medibank customers who hold eligible hospital or extras cover are able to earn and redeem rewards.
Live Better tracks and measures everyday activities, as well as rewarding eligible Medibank customers for making small healthy changes such as getting an early night, cooking a nutritious meal, meditating, walking with a friend, or visiting the dentist.
In an industry first, eligible Medibank customers could earn Live Better reward points and use them towards a gift card, savings of $200 on their health cover or get more on their extras like a remedial massage or physio service - simply by taking a broad range of healthy actions.
Medibank Chief Customer Officer David Koczkar said customers have been wanting more value from their health cover, and to be rewarded for taking actions to improve their quality of life.
We think Australians should be rewarded for looking after their health. I know taking the first step can be hard, so we’ve designed an app to support people in making a change
With Live Better, Medibank customers can earn more through a variety of actions.
“The app takes a holistic approach under the pillars of ‘eat, move, feel’. We believe this is what sets Live Better rewards apart. We recognise improving health and wellbeing is more than running up a hill – it could be meditating at lunchtime, yoga, swapping a sugary drink for water or going screen-free before bed. Making small changes can improve your quality of life. Every little bit counts,” Mr Koczkar said.
“Early feedback on the app has been really positive. Personally, it has helped me stay focused on getting to the gym more regularly, I've read more books in the past few months than all of last year and I'm drinking more water. Plus, I'm getting rewarded for it!”
Eligible Medibank customers can earn Live Better rewards points through healthy activities, and soon they can earn Live Better rewards points by shopping with partners including Amcal Pharmacy, Fitbit, onsport.com.au, Brooks Running, and HelloFresh, with earning through adidas, Voome and Michelle Bridges’ 12WBT to follow later.
“We’re excited to partner with these leading brands, who share our focus on preventative health,” Mr Koczkar added.
“Medibank customers will soon be able to redeem points for an Apple Watch and can now redeem points on gift cards to purchase products such as adidas active wear, products and services from Amcal pharmacies, Brooks Running shoes, HelloFresh meal kit plans, a new Fitbit and more.”
Once downloaded, users can sync their wearable devices and health apps to Live Better rewards, answer some wellbeing objectives, and receive personalised recommendations and health content. The app also measures progress and enables users to set challenges with friends.
“We’re also pleased to announce our partnership with Smiling Mind, who have developed Australia’s leading mindfulness meditation app, which will be integrated with Medibank Live Better rewards in coming months.”
Through Live Better, ‘feel’ points can also be earned through acts of kindness, taking part in group challenges and participating in community activities.
“We know the negative effects of social isolation on physical and mental health. Being with others and sharing common interests can lead to feeling happier and more connected. It also encourages those closest to you to take more of an interest in their own health and wellbeing,” Mr Koczkar said.
Live Better terms and conditions
Must be 18 years or over and have a valid Australian residential address to register for Medibank Live Better. Must be a Medibank member with hospital cover, extras cover, or hospital and extras cover, be up to date with premium payments and have signed up to Medibank Live Better with ‘My Medibank’ or have linked their MyMedibank account with their Live Better account to redeem rewards. Excludes Overseas Visitor health cover, Working Visa health cover, Overseas Student Health Cover (OSHC), Ambulance only cover, ahm covers and other selected covers. Additional terms and conditions may apply to the redemption of a reward depending on the type of reward chosen. See full Medibank Live Better terms here.