Nearly half of all Australians are now using health technology
New research from Medibank has revealed 46% of all Australians are now using technology to support their health goals - with wearable devices and apps available to track fitness, diet, sleep and mindfulness.
The data also revealed that 80% of users have noticed improvements in their health and wellbeing since using health technology – 54% within a few weeks.
Medibank Chief Customer Officer David Koczkar said the research uncovered some interesting results about how Australians are using apps and devices to improve fitness, establish good habits, improve mental health, lose weight or train for an event.
“We’re keen to encourage Australians to be healthier and happier. Many apps and health devices are sold with a pitch to get you moving, achieve goals and be accountable. We wanted to know more about how and why people are using them,” said Mr Koczkar.
“With so much technology now available, it’s good to see many Australians using it to their advantage. Some of these apps are free or already on our phones. This research shows people are thinking about new ways to improve their physical and mental health,” he said.
Early next year, Medibank will pilot new technology with its 4,155 employees to help them achieve their health and wellbeing goals. With all Medibank customer and employee programs, it’s about choice.
“We’re excited to involve our employees first. This pilot will use technology to support them on a path towards better health, and in a way that works for them. We recognise improving health is more than running up a hill, it could be about meditation or walking with a friend. Medibank’s purpose is ‘Better Health for Better Lives’. Many of our employees already take a big interest in their health and wellbeing, with this pilot helping them reach new milestones,” he said.
The research also found that 74% of people agreed their health technology kept them personally accountable, and 57% planned a longer journey to reach their daily steps target. The same proportion said they used apps or health devices as evidence to “show-off” and share achievements with others.
“Regular exercise and a healthy diet are not only important in the short term, but they’re critical to overall wellbeing and the prevention of many health ailments. Inactivity and obesity are strong markers for type 2 diabetes, heart disease and major joint complications,” added Mr Koczkar.
The data also showed the younger generation love their ‘tech’ with 18 to 34 year olds more likely to use health apps or devices (73%), compared to 43% of 34 to 64 year olds and 18% of those over 65 years.
About the research: The research was conducted by Bastion Latitude, with more than 1,000 Australians, nationally representative on age, gender and location.