Medibank launches ‘All In’ Live Better Challenge for National Reconciliation Week
Medibank is marking National Reconciliation Week (27 May – 3 June) by inviting customers to take meaningful action through a new Live Better challenge, inspired by this year’s theme, “All In”.
Medibank Group Lead, People, Spaces & Sustainability, Kylie Bishop said the initiative was designed to support Australians to deepen their understanding of Aboriginal and Torres Strait Islander cultures, histories, and perspectives through simple, everyday actions.
“Whether that’s reading, listening, attending events or engaging with community voices – it’s an opportunity for all of us to take action and be part of the change,” Ms Bishop said.
Launching in the My Medibank app on 1 June, the Live Better challenge is designed to make participation accessible and impactful, reinforcing the idea that even small steps can help build stronger connections and contribute to improved health and wellbeing.
Ms Bishop said the challenge reflected Medibank’s broader, ongoing commitment to reconciliation and aligned with the company’s Reconciliation Action Plan (RAP).
“Connection, understanding, and respect are essential to the wellbeing of all people in Australia. And it starts with listening, learning and acting, together.”
Throughout the week, Medibank will also share reconciliation-focused messaging across its retail network, to spark conversation and encourage participation among customers and communities.
“We’re encouraging everyone to get involved, highlighting that reconciliation is a shared responsibility,” Ms Bishop said.
