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    Medibank and Smiling Mind launch new Family Program


    Smiling Mind

    Medibank and Smiling Mind have announced the launch of their new Family Program to help foster positive mental health habits among Australian families.

    The free resources are available via the Smiling Mind app and aim to make available accessible tools to support parents, carers and children’s mental health.

    The release of the Family Program has been brought forward to cater for the spike in Australian families seeking help as they navigate the COVID-19 situation. It aims to make it easy for families to implement a mindfulness routine that will not only help them through the pandemic, but for many years to come.

    To help inform the program, Medibank and Smiling Mind commissioned three in-depth qualitative focus group studies, each taking place over three days, with 101 Australian families.

    The research revealed that families are looking for mindfulness tools they can lean on in a situational or reactive manner to deal with stressors related to school, finances, work, ill-health, personal psychology and family disharmony.

    With almost half of all families surveyed claiming they don’t regularly practice mindfulness, Smiling Mind and Medibank recognised an opportunity to build a program that helps families overcome barriers in setting up long-lasting mindfulness habits.

    Families can now access mindfulness and meditation exercises at a time and in a way that suits them via the program. Content is centred around key ‘Mindful Moments’ including Meal Times, Bedtime, Weekends and Any Time.

    CEO at Smiling Mind and Clinical Psychologist, Dr Addie Wootten, said the team were working hard to deliver families free and widely accessible online tools.

    “Whether it’s adapting to rapid shifts in routine, navigating a new work-care juggle, or speaking with kids about the challenging realities of the COVID-19 world - families with children living at home are among those feeling the strain most acutely right now. We know they need support, and this is where our Family Program comes in.

    “It’s important for parents to model behaviours to their children as this plays a pivotal role in fostering their wellbeing. By encouraging families to practice mindfulness together, the Family Program intends to help parents and children instil positive behaviours now and into the future,” said Dr Wootten.

    Understanding the health benefits of building mindfulness into their routines, Medibank’s Chief Customer Officer, David Koczkar, said the business was proud to be supporting Australians in setting up healthy habits.

    “We are constantly looking for ways to help all Australians to eat, move and feel better. Over the past four weeks, we’ve seen people take steps to shift their daily routine to support not only their physical health, but their mental health too.

    “We’ve been incredibly proud to support Smiling Mind for nearly a year, and work alongside them to help Australians build positive mental health habits now, that last well into the future,” Mr Koczkar concluded.

    To access all free content within the Smiling Mind Family Program, created in collaboration with Medibank, download the Smiling Mind app today (available on iOS and Android) and navigate to Family Program under All Programs.


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