ahm is proud to be the major partner of RISING 2026, Melbourne's flagship winter arts, music and culture festival.
RISING is a festival built on individuality, creativity and curiosity. Through art, performance, dance and unexpected moments, it invites people to explore what resonates with them – celebrating the many different ways people express themselves and experience wellness.
At the heart of the partnership is the ahm Oracle – a unique, immersive activation designed to help festivalgoers discover their perfect RISING experience.
Located outside the Arts Centre Melbourne Theatres Building, the ahm Oracle acts as a playful concierge, guiding visitors through intuitive, tarot-style readings. Rather than prescribing a festival itinerary, the Oracle invites people to follow their instincts, offering personalised recommendations based on who they are. Users of the Oracle may also be rewarded with prizes such as event tickets, vouchers to restaurants or mystical readings.
ahm’s Head of Marketing, Samantha McLeod, said the ahm x RISING partnership reflects a shared commitment to champion individuality and remind Australians that there is no single way to feel good – only what feels right for them.
“We’re really excited to partner with RISING because it champions individuality in such a bold and creative way,” said Ms McLeod.
“Some people find joy in late-night gigs, others in quiet installations – and we love that. Our recently launched ‘People Things’ campaign is a nod to those quirks and choices that make each person’s experience completely their own.
“The ahm Oracle is a fun and unexpected way to connect people with the festival. Rather than telling people what they should see, it invites them to follow their intuition – making the experience feel more meaningful, more personal and ultimately more enjoyable.”
RISING Brand and Commercial Director Nicole Smith says, “Art and wellbeing have more in common than people think – both are deeply personal, and neither comes with a rulebook. ahm gets that. A festival like RISING can feel overwhelming, there’s so much on offer, it’s hard to know where to start. Rather than adding to that noise, our partnership with ahm is about stripping back the jargon and meeting people where they are. The ahm Oracle is the perfect expression of that – a cosmic nudge to find your way in.”
To extend the experience beyond the physical activation, ahm is also launching the digital ahm Oracle. This short, intuitive quiz allows audiences to explore their ideal RISING experience ahead of the festival, based on who they are, rather than what they think they should choose.
Location of ahm Oracle:
Arts Centre Melbourne, Theatres Building. 100 St Kilda Rd, Southbank VIC 3004.
