Amplar Health unveils new brand as it accelerates its mission to transform healthcare for Australians

Amplar Health has unveiled a new brand identity, marking an important milestone in its evolution and reflecting its growing role in delivering more seamless, personalised and proactive healthcare experiences for people in Australia.

As the healthcare delivery company of the Medibank Group, Amplar Health is central to the Group's vision of creating the best health and wellbeing for Australia and its 2030 ambition of supporting better health outcomes for more Australians while helping build a more sustainable health system.

The refreshed brand comes as Amplar Health expands its reach beyond its traditional business-to-business foundations and increasingly delivers healthcare services, under the Amplar Health identity directly to patients across Australia.

Over the past year, Amplar Health delivered 5.3 million patient interactions, helping Australians access care where and when they need it. Through innovative models of care such as home-based services, the organisation also helped save 194,000 hospital bed days in FY26, reducing pressure on the healthcare system while improving patient experiences.

Today, Amplar Health supports Australians through a growing range of services including home hospital services, virtual nursing and GP services, prevention and wellbeing programs, and primary care services through Myhealth and Better Medical clinics.

The new Amplar Health brand reflects our commitment to reshaping healthcare through experiences that combine technology, data and deeply human care. By focusing on earlier intervention and prevention, delivering care in the settings that work best for people and leveraging insights and clinical expertise to deliver more integrated care, we aim to improve outcomes for patients, customers and communities while making healthcare accessible, proactive and personalised to individual needs at every stage of their journey.

Amplar Health Group Lead Robert Read said the new brand represents both the organisation's evolution and its future ambition.

"We're taking another important step in Amplar Health's evolution,” Mr Read said.

Our refreshed brand reflects our ambition to deliver better healthcare experiences for more Australians while staying true to what matters most, providing exceptional care and support

"This is an exciting moment for our people, our customers and the future of Amplar Health."

Mr Read said Amplar Health's role in the future of Australian healthcare had never been more important.

"Australia's healthcare system is undergoing significant change, and Amplar Health is well positioned to help support that transition. Through virtual care, hospital-in-the-home services, prevention programs, primary care and innovative partnerships, we're making healthcare accessible, connected and sustainable,” he said.

"Our ambition is simple but powerful. We want to empower lives and transform health by delivering the integrated healthcare experiences Australians deserve. Every service we provide and every innovation we pursue contributes to Medibank's vision of better health and wellbeing for Australia."

The launch of the new Amplar Health brand signals the organisation's commitment to continued growth and innovation as it works to reach more people, support more communities and contribute to a more proactive, personalised and sustainable future for healthcare.

Abour Amplar Health

Backed by 30 years of expertise, Amplar Health connects Australians with personalised primary care, aged care, rehabilitation, hospital and mental health services. We deliver healthcare when and where people need it and are guided by a robust clinical governance framework. Through more seamless and proactive healthcare experiences, Amplar Health is helping create better health outcomes for individuals at every stage of their health journey while supporting a more sustainable healthcare system. That's how we deliver amplified healthcare, everywhere we are.