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Red Nose Day – A silly act for a serious cause

Support Sids and Kids and help reduce Sudden Unexpected Deaths in Infancy across Australia.

Pop on a clown nose, take on a dare, or attend an event to help spread awareness of safe sleeping practices for babies and the health of babies and children. Red Nose Day is held annually on the last Friday in June to raise funds to support the important work of SIDS and Kids.

Tragically, around 120 babies die suddenly and unexpectedly every year in Australia. The good news is, since the introduction of the Safe Sleeping campaign by SIDs and Kids in the early 90s, cases of Sudden Unexpected Death in Infancy (SUDI) have declined by 80 per cent.

What does SIDS and Kids do?

SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and supporting bereaved families. Some of their work includes:

  • Research into the causes and prevention of SUDI, including Sudden Infant Death Syndrome (SIDS) and fatal sleeping accidents.
  • Education to thousands of parents, carers and health care professionals on safe sleeping practices and how to reduce the risk of SUDI.
  • Free bereavement support crisis outreach to families and the community following a sudden infant death.

Find out more and get involved at rednoseday.com.au

Support Sids and Kids this Friday 26 June and help reduce the rates of Sudden Unexpected Death in Infancy across Australia.

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