Obesity is a major public health burden that costs Australia over $8.6 billion per year. Managing obesity is a prime concern of the nation’s health, however it is costly, intensive and often ineffective. Therefore, preventing weight gain is a priority as it requires only minor lifestyle adjustments, compared to obesity treatments.
While obesity affects a large percentage of Australians, young reproductive-age women are at a particularly high risk of rapid weight gain. However, due to lack of awareness, most of these women don’t believe they’re at risk. 50% of women are falling pregnant when overweight or obese, and 50 – 60% of women gain more weight during pregnancy than medically recommended. This can cause complications during pregnancy such as foetal malformations and miscarriage.