Performance for Prevention
Exercise can be a powerful tool in preventing and managing mental health problems, and sports apparel brand 2XU is supporting beyondblue to spread the message.
Depression and anxiety are more common than many people realise. At any one time, there are around a million people in Australia experiencing depression, and two million living with an anxiety condition. 45 per cent of Australians will experience a mental health condition in their lifetime.
To help spread awareness of the role exercise can play in preventing and managing mental health problems, 2XU has teamed up with beyondblue for the #Performance4Prevention campaign. For the rest of March, $10 from each pair of 2XU Compression Tights sold across Australia will be donated to beyondblue.
“Research shows that regular physical exercise can be as effective as antidepressants in the treatment and management of mild depression,” says beyondblue CEO Kate Carnell AO. “So if things are getting on top of you, try to make some lifestyle changes like exercising daily, eating nutritious food and getting plenty of sleep.”
For many people, exercise such as walking, jogging, cycling and resistance training can be beneficial in preventing or managing mild to moderate depression. Studies suggest that getting active can help to lift mood, improve sleep cycles, increase energy levels and reduce negative thoughts.
"At 2XU, our mission is to multiply human performance; whether we are supporting elite athletes or encouraging the community to become more active to help prevent mental illness. We are proud to be supporting the efforts of beyondblue," says 2XU CEO Kevin Roberts
To further the reach of the campaign, 2XU has gained the support of sporting ambassadors such as the North Melbourne Football Club (including players Scott Thompson, Andrew Swallow, Jack Ziebell and Daniel Wells, pictured above).
Social media users are encouraged to share their own visual contributions and messages in support of the campaign using the hashtag #Performance4Prevention.