Conscious threads

Live simply, travel mindfully and keep active - Patagonia creates for exploring responsibly.

Our notion of mindful living is often shaped by the food we choose, our exercise habits and when we decide to switch off from our working lives. But what about the clothing purchases we make?

Outdoor clothing company Patagonia was created in 1973 by a group of passionate climbers and surfers. Inspired by the minimalist lifestyle of adventurers and deeply entrenched in a love for wild and beautiful places, the company has been championing nature since day one.

Named after the South American landscape that evokes, as once written in a catalogue introduction, “romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors,” Patagonia is built on a philosophy of creating functional and enduring gear that is accountable to the environment, and this belief is reflected in all aspects of the business.

We had a chat with Dane O’Shanassy, Patagonia’s Australia and New Zealand General Manager, about the company’s ethos of buying consciously, and the role it plays in inspiring us to live an examined life.

Selection of outdoor clothing from Patagonia

“A brand created by a band of climbers and surfers, Patagonia was born out of a love of wild and beautiful places.”

How does Patagonia champion conscious consumption?

We use our mission statement to guide all our decisions – to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. In terms of conscious consumption, we work hard to make high-quality, responsibly sourced clothing that lasts for years and can be repaired – and we guarantee it for life.

How did the focus on creating environmentally accountable gear evolve?

From the beginning Patagonia has been dedicated to exploring how a deep love for nature and business can co-exist. A brand created by a band of climbers and surfers, Patagonia was born out of a love of wild and beautiful places.

What drives Patagonia to inspire people to live simply, travel mindfully and keep active?

Patagonia’s founder Yvon Chouinard often says one of the steps individuals, as well as companies, who want to reduce their harm and make a difference can take is to lead an examined life. An examined life means we are committed to constantly asking questions, examining a problem or issue, striving to learn about and act upon them.

Patagonia surfing

Belinda Baggs – Patagonia surfing ambassador

What does the idea of ‘living simply’ mean to you?

Living simply is all encompassing of each and every element of your life, and in a way each of those forms are reflective of one another. To live simple begins at the core: slowing down, appreciating your surroundings and in particular the natural environment.

Acknowledge the beauty of a sunny day or a bird sitting on the fence. Really connect with the world in which we exist.

Dan Ross – Patagonia surfing ambassador

How do you travel mindfully?

One thing I am always mindful of when I travel is refusing single use plastic water bottles whenever possible. I do this by carrying my own glass re-useable bottle and filling it with the best quality water I can find along the way.

There are times when I come across limited options to refill with good quality water so I look for 20, 15, or 5 litre containers that I can buy and fill from.

I fly to Hawaii each year and on the way from the airport I buy the 5 gallon size bottles of Menehune Water from a local health food shop in Haleiwa. You can swap these bottles over each time you need more water and it works out to be less expensive than buying small bottles of poor quality water.

For gear to accompany you on your epic adventures, head to patagonia.com.au

A love for the wild, natural beauty of the world drives outdoor clothing company Patagonia to create products that help people explore it responsibly.

Recommended reading - Protecting your vision

Lifestyle

23 facts about your eyes

Take a look at some of the unknowns of your most precious sense.

Read more
Experts

5 ways to protect your eyes this summer

Don't let the summer sun damage your eyes – OPSM shares some top tips for keeping your eyes safe

Read more
Experts

Caring for aging eyes

Understanding how our vision changes as we get older, and how to keep our eyes in good condition.

Read more
Experts

Food for healthy eyes

Ophthalmologist Dr Eric Mayer gives us some food for thought on nourishing our eyes.

Read more
Experts

Hayfever treatment

Hay fever, also known as allergic rhinitis afflicts up to 40% of Australians.

Read more
Experts

Contact lens complications

If you wear contacts chances are at some stage you’ll experience an issue. Here's how to avoid them.

Read more
Community

Amazing eye facts

Optometrists Association Australia provides reasons why you should visit an optometrist.

Read more
Lifestyle

6 creative developments in health tech

Sci-fi or reality? The latest innovations in the brave new world of health tech are unbelievable.

Read more
Advice

Protect your eyes on the run

All you need to know about protecting your eyes as you clock up the kilometres.

Read more
Experts

Sun safety: How to protect your eyes

Your vision is unique - Opthamologist Gerard Sutton explains how and why you should protect it.

Read more
Experts

How to prevent eye injuries

Keep those eyes safe during sport. The Vision Eye Institute shares some expert advice

Read more
Experts

Myopia: Myths and facts about short-sightedness

What’s the best way to manage myopia? Professor Kathryn Rose explains the facts of short-sightedness

Read more
Lifestyle

Sight set on eye health

Aussie rocker Kirk Pengilly discusses eye health, specs and health challenges of touring.

Read more
Lifestyle

The history of glasses

Where would we be without glasses? Nick Snelling takes a close look at the evolution of eyewear.

Read more
Community

The role of an optometrist

Optometrist Julia Kapov explains how an optometrist can help you on your journey to better health.

Read more

For full functionality of this site it is necessary to enable JavaScript. Here are instructions on how to enable JavaScript in your web browser.